Client: Cybex
Program: Eagle Product Rebrand
Medium: Print
Why I Love This Work:
Our challenge was to reposition Cybex strength training equipment to make it more relevant to consumers, in spite of fitness trends that favored functional training and outdoor experiences. Our solution was to cast a wide net—from yoga to biking to swimming—and connect the benefits of Cybex strength training to individual "passion sports". The focus shifted from product to people and delivered the simple message that Cybex makes everything you do, better.