Client: Universal Wilde
Program: Capabilities
Medium: Sales Capabilities Brochure & Web Site http://www.universalwilde.com/
Why I Love This Work:
This project encompassed a web refresh and a high-end sales collateral brochure—both designed to re-position UW as more than just a commercial printer. Each spread in the brochure showcased a specific capability and used high-end production values with intentionally accessible copy to make UW relevant to a wider audience. The web refresh was done on a parallel path and used the same accessible, "what's in it for me?" language.