Client: Vibram
Program: Merrell MegaGrip
Medium: Print
Why I Love This Work:
Vibram manufactures hi-tech compounds that are used in many of the world's top athletic shoe brands. For their client, Merrell, the challenge was to communicate the consumer benefit of a Vibram soling compound known as MegaGrip. This solution was totally on-brand for Merrell and clearly communicated what Vibram needed to say.